Thursday, 8 March 2007

Crocodile Tours & Adventures publishes Venezuela ad in ABTA Magazine

As part of a UK geared PR campaign Crocodile Tours & Adventures contracted advertisement space with ABTA Magazine, the leading publication of the travel industry. The aim of the campaign is to promote the company's operations in Venezuela, a new and exotic destination in the finite range of Caribbean holiday packages on offer in the UK.

From March through May three ads in total will be published in ABTA Magazine in order to gauge the industry's response to the campaign, the goal being to get into new contracts with wholesalers, travel agencies and tour operators across the country. The effort comes to reinforce Crocodile's leadership within Venezuela's tourism industry.

Crocodile's CEO Gustavo Garcia is hard at work expanding the range of tours on offer and commented that in the coming months specialized fishing tours will be added.

Sunday, 25 February 2007

Venezuela's Leading Tour Operator Launches PR Campaign In The UK

Crocodile Tours & Adventures, Venezuela's Leading Tour Operator, is to launch a PR campaign in the UK travel market. Convinced about Venezuela's tourism potential Crocodile Tours' CEO Gustavo Garcia said that the company is keen in expanding its customer base in the UK, market in which it has had presence since 1997, when it first partnered with First Choice.

Promoting Margarita Island as it primary Venezuelan destination First Choice customers can opt for a week-long tour known as The Lost World, featuring visits to Gran Sabana and the Angel Falls, the world's tallest waterfall.

The new campaign aims at gaining new business by forging partnerships with travel agencies, independent tour operators and wholesalers. Starting March ads will be published in ABTA Magazine and other industry-related publications and periodicals. Additionaly Alek Boyd, a London-based company representative, will see to the potential negotiations with interested companies.

Further information on the range of tours and activities on offer can be retrieved by visiting our redesigned website at